What makes a successful character? Which aspects, attributes, or abilities does a character need to become successful?
In response to these recent questions in our Linkedin group, an author and illustrator said that successful characters have to do more than just make money. He said that audiences want to see themselves in characters, in order to be interested in the story.
Three group members agreed with him and added that, in turn, a good story was of overriding importance for the relatability, likeability and longevity of characters.
A senior 3D artist then noted that a successful character is one that is memorable, irrespective of the medium it appears in. Managing to stay on the audience's mind, even after the curtain falls, is a success that can be built upon.
According to a 3D character animator, though, the thing that most successful characters have in common is that they that they are good money spinners and owned by the big media companies.
A product developer said that there was a reason for this. These big companies spend years developing the story, honing, polishing and changing the script until it is just right. Good money spinners are the results of great efforts, according to him.
The thing that is most important to the success of characters, as far as an animator and a CG generalist are concerned however, is being able to relate to them. Without the ability to connect to an audience on an emotional level, characters can never succeed.
Join our discussion and tell us what you think... here.