Tia Needs New Friends addresses some of the fears children face when they have to move, and helps them understand that finding new buddies isn't always easy. But Tia's perseverance and willingness to communicate, despite her shyness, are meant to encourage kids. If a shy little teddy bear can make new friends, so can they! Tia's new pals also set a wonderful example. They accept others with a button-eyed colorblindness that lays the foundation for all future Color Teds stories.
Although the Color Teds are making their debut in a picture book, they were also designed for an animated series, a video game, a virtual reality, toys, greeting cards, and for character based licensing, to spread their message as widely as possible.
In a nation where diverse characters are still greatly under represented in the entertainment sector, these teddy bears hope to add a little color, the cute and cuddly way.
The first Color Teds e-book is available at:
To find out more about the Color Teds, please visit their website: